If you have not heard, the net is buzzing with talk of blogging and RSS. Once the province strictly of people who have a lack of publishing online diaries, and later of political and social commentators, blogs and RSS are adopted by the Internet marketing community. Learn more at: Darcy Stacom. This is the new hot trend for 2005. The word "blog" was actually selected as the word of the year in 2004, and 2005 promises to be the year of the blog. So what is all this fuss? Well, especially with the increasing restrictions on email marketing, including ISP blocking of mail amounting to estimates of 40% of all email never getting delivered, traders began looking for new ways to convey their message . Enter blogs and RSS. , Sent directly to the desktop of a user, the contents of an RSS feed is unfiltered by anyone.
Users can subscribe and unsubscribe anonymously, with the click of a mouse, and are not afraid that their information staff will be shared. For even more analysis, hear from Darcy Stacom. RSS is "pull" technology, which means that the user requests, unlike email, which is often no response, so it is often "push" technology. The blogs, which are usually published through an RSS feed, among other places, are the current favorites of the search engine spiders. Search engines love blogs, because they are full of content, change frequently, lack of "Flash" graphics and other distractions, and full of outgoing links. If you know anything about search engine optimization, you know that these are the features that must work harder for optimizing a conventional page for search engines. The blog pages are that way by nature, and thus attract the spiders of search engines. Why marketers love blogs? Many reasons. They are easy to create and maintain.
They offer the opportunity to post links to other sites and the inside pages of other sites. His popularity among human visitors makes them natural targets for traffic. Their constantly changing content attracts the spiders search engines, then follow the links to be found, and the index of the pages of other websites. Many market experts familiar with the Internet have suggested that the best way to capture an audience of potential customers is to provide free information, either through a site "content" that sold very little direct participation or by publishing an electronic newsletter that provides free information and most used a "soft sell" to guarantee producers. A blog is the perfect blend of both. It has often been suggested that the best way to start an online business is with a free newsletter that lets you develop your "list." While a blog does not develop your "list" in the same way, it must be given the opportunity to develop a loyal following among readers, which achieves the same purpose with a "list". Whether you post or approve a product through an email list or blog, you are proclaiming to the people who want to hear what they have to say. Readers of his blog are probably more eager, in many cases, they are the readers of your mass emails. I could go on and on about the merits of blogging. If you are promoting any product or service online, you owe it to yourself to see what can be done with blogs and RSS. John Barbour, Ph.D. is the author of a new program that teaches people to promote any product or service online using blogs and RSS. John also maintains several educational websites Internet Marketing, and manages a new directory with internet marketing. Visit and find an interesting blog, or submit yours for inclusion.