Discounts and bonuses are very important in the formation of pricing policies. Giving the consumer a discount as if we smile and give a gift for your purchase has not been done by the buyer. The same discount you can do in a situation where deadline goods so then it just did not throw. Buyer should understand that the availability of discounts is not a reason to think uchto product is spoiled or unfit for use. The same discount can be made for goods which the buyer plans to acquire in the future. Ie get a bonus for the purchase of the next purchase.
However, there are cases and when the discount is given for poor quality goods and should carefully consider whether chasing discounts and buy this product even if the product has a very large discount. Sometimes discounts are given simply for the sake of discount stores when the product is visible or minor deffekty. But clearly discounts it is always a way to attract a broad mass of consumers, for the sake of it even possible to donate profits from one type of goods for profit from the goods to which the Discounts are not. Agree if the store oranges discounted, it hardly will you go away from the store only to oranges. And what is the bonus? The bonus is when we buy a car you get insurance or a set of winter tires. Buying glasses we get a rag to wipe the lenses. This is bonus. Now we understand the role played by discounts and bonuses in the creation of pricing publicly traded company.