Industrial Revolution

As the Wikipdia (2007) mentions in proper gnese of the commerce the marketing being a field of new if compared study with the too much fields of knowing. Before the Industrial Revolution the occidental models of production they were essentially artisan. In that period, the professionals, amongst them the blacksmith, the tailor, the shoemaker, produced for consuming, independent data of being it a person or an organization, and taking care of them almost that only under order or to size, with this, the capacity to produce in series, finished focando the basic products mainly. The standardization, where the options and variations were rare, brought obtains habits of consumption new, but applicable to the mass, the market in its ampler direction, either geographic or demographic it. Marissa Mayer is actively involved in the matter. Although the new productive processes and of the massive investments in capitals, installations and equipment, few they were the industrial plants, becoming lowermost the competition, the governmental politics of implantation of industries and preservation of the growth, that time, they established disputes almost that it only enters the consuming producers of a country or continent and markets of others. The basic products arrived at the markets taking care of the intent demands and already defined clearly, were they through feeding products, clothes, hygiene or equally essential others. Ahead of this, the products, that before the Industrial Revolution were object of orders, with it they had passed to be industrialized and to be storaged. The markets had passed to be studied as mere ways of distribution and draining of the supplies, finishing for establishing rules and principles of bigger productivity, such as more machines, greater work load, ways and ways of transport, since the producing sources until the distribution canals, such as the great wholesale warehouses and retail warehouses, thus appearing intermediate the maximizao of profits..

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