POS-materials (from English place of sales – POS) are needed in order to favorably distinguish your products among the many foreign brands and products – at an exhibition in a shopping center or on the market – in short, wherever high competition requires special means of attracting customer attention to your product or service. Qualitative execution of advertising on the basis of POS-materials certainly will give your brand on the background of many other brands attract attention precisely to your product, despite the surrounding commodity abundance. Design should not just meet the concept of promotional activities and emphasize the virtues of your product – the design must attract and hold the attention of customers, to encourage even the most discerning buyer to make a purchase. In no event should not underestimate the effectiveness of POS-materials – in fact shown that 80-85% of customers opt for one or another brand directly in the trading hall. Vobblery word vobbler (wobbler) comes from the English wabble – swing.
Vobbler an advertising image on a flexible and often transparent plastic leg. Attract vobblery is due to swing – imagine that somebody who is waving posters. Advertising effect vobblera based on the same principle, but unlike the poster did not require any effort – Lures behind the surface to which are attached and are mobile design. Vobblery are made as rectangular and curved (notching). The materials used for crankbaits: cardboard with lacquered cardboard with lamination, as practiced by printing on synthetic materials coated with a protective lacquer.