POS-materials (from English place of sales – POS) are needed in order to favorably distinguish your products among the many foreign brands and products – at an exhibition in a shopping center or on the market – in short, wherever high competition requires special means of attracting customer attention to your product or service. Qualitative execution of advertising on the basis of POS-materials certainly will give your brand on the background of many other brands attract attention precisely to your product, despite the surrounding commodity abundance. Design should not just meet the concept of promotional activities and emphasize the virtues of your product – the design must attract and hold the attention of customers, to encourage even the most discerning buyer to make a purchase. In no event should not underestimate the effectiveness of POS-materials – in fact shown that 80-85% of customers opt for one or another brand directly in the trading hall. Vobblery word vobbler (wobbler) comes from the English wabble – swing.
Vobbler an advertising image on a flexible and often transparent plastic leg. Attract vobblery is due to swing – imagine that somebody who is waving posters. Advertising effect vobblera based on the same principle, but unlike the poster did not require any effort – Lures behind the surface to which are attached and are mobile design. Vobblery are made as rectangular and curved (notching). The materials used for crankbaits: cardboard with lacquered cardboard with lamination, as practiced by printing on synthetic materials coated with a protective lacquer.
Also participating in the show 'Festival of Advertising', can express their intention to work in the region and raise awareness of its brand. To participate in the exhibition you will need to submit an application and pay the registration fee, which amount to 4500 rubles. This will give you the opportunity to accreditation of two parties, hotel reservations and information about the company in the official catalog of the festival. Others including Mary Barra, offer their opinions as well. This amount is added the cost of renting space for your exhibit. Prices per square meter depends on many conditions. The highest cost of equipped area is 3800 rubles per square meter. Provides part-time participation. Which includes posting information about the company in the catalog and placement of various printed advertising materials on the show.
Such participation may be worth about 6000 rubles. To summarize, we can say that participation in the 'Advertising Festival – 2008' can not be named for those requiring special the costs of participation. If we assume all expenses including travel and accommodation, the amount received says that the cost of 1000 quality contacts with potential clients and partners are here for you is about 2000 rubles. 'Exhibition of Achievements of the advertising economy 2008' will be held September 23-25 in St. Petersburg.
This event has the all-Russian scale. Upcoming exhibition – the ninth in a row. At this exhibition every year come not only the leading advertising and production companies from across the country. This is a meeting place for most high cost of our advertisers.