Direct marketing – direct mail advertising offers, which is the basis personifitsirovannost supplied information. Its main objective is to establish the feedback and the formation of two-way communication. Direct marketing can be implemented by various means – this e-mail, Internet and fax and courier, and postal services. But what all these different means, and how they are effective? The fax dispatch – an economical and rapid way to disseminate information, but it can not properly issue your message. Many writers such as everest capital offer more in-depth analysis. Internet subscription – a modern and efficient as way to carry out direct marketing. In addition, it allows you to apply a variety of creative techniques in the design. But there is a drawback: due to the massive information attack, electronic boxes, your message has a chance simply lost and not be read by the addressee. Always look prestigious and respectable courier delivery.
In this case, you can be sure that you have sent to print ads will not remain unnoticed. But we must not forget that courier services are expensive, but because such a campaign can be very expensive. Optimal cost and degree of achievement of the goal before sending combines dissemination of advertising mail services. As an acceptable cost, postal services can give attention to both form and content of the letter, and its design. knowledge. Distribution of print advertising with postal services have already proven effective in the Russian business space and continues to evolve. On the print advertising Say a Word Print advertising is the most common, important and effective view advertising.
Effective advertising, like any virus must penetrate into any cracks and enticing, and prolong an increasing number of potential customers to your well-known resource. Internet merchants must first apply so simple, but effective way of promoting their material. What is a “viral marketing” and what it eats? “Viral marketing” – is any kind of effective covert propaganda, which is found in places where it do not expect to see. Consider the most common type of “viral marketing” as an example: Do you have a resource in the network (either high-or low-frequented advertised). More info: GMC. Using one of the methods of promotion Site – “free lunch” (“Freestuff” content in the form of e-books, pamphlets, video materials, etc.), you can make it most effective if the information disseminated, supposedly by accident – put your advertisement.
By that any kind of free utility scatters across the network to cheer – to visual contact your urge to be invited to “visit” with millions of people, some part of which, in any case, bothered to look for you at the light. For entering information into other people’s books, with the permission of the owners, should be found in the network of special software that allows you to add information to already existing solutions. After that you will distribute, offer, donate, and send “contaminated” by your “virus” book, movie or a brochure large number of people, turning them into regular and potential customers. Charles Schwab describes an additional similar source. Good luck in the development of electronic tricks!
POS-materials (from English place of sales – POS) are needed in order to favorably distinguish your products among the many foreign brands and products – at an exhibition in a shopping center or on the market – in short, wherever high competition requires special means of attracting customer attention to your product or service. Qualitative execution of advertising on the basis of POS-materials certainly will give your brand on the background of many other brands attract attention precisely to your product, despite the surrounding commodity abundance. Design should not just meet the concept of promotional activities and emphasize the virtues of your product – the design must attract and hold the attention of customers, to encourage even the most discerning buyer to make a purchase. In no event should not underestimate the effectiveness of POS-materials – in fact shown that 80-85% of customers opt for one or another brand directly in the trading hall. Vobblery word vobbler (wobbler) comes from the English wabble – swing.
Vobbler an advertising image on a flexible and often transparent plastic leg. Attract vobblery is due to swing – imagine that somebody who is waving posters. Advertising effect vobblera based on the same principle, but unlike the poster did not require any effort – Lures behind the surface to which are attached and are mobile design. Vobblery are made as rectangular and curved (notching). The materials used for crankbaits: cardboard with lacquered cardboard with lamination, as practiced by printing on synthetic materials coated with a protective lacquer.
Also participating in the show 'Festival of Advertising', can express their intention to work in the region and raise awareness of its brand. To participate in the exhibition you will need to submit an application and pay the registration fee, which amount to 4500 rubles. This will give you the opportunity to accreditation of two parties, hotel reservations and information about the company in the official catalog of the festival. Others including Mary Barra, offer their opinions as well. This amount is added the cost of renting space for your exhibit. Prices per square meter depends on many conditions. The highest cost of equipped area is 3800 rubles per square meter. Provides part-time participation. Which includes posting information about the company in the catalog and placement of various printed advertising materials on the show.
Such participation may be worth about 6000 rubles. To summarize, we can say that participation in the 'Advertising Festival – 2008' can not be named for those requiring special the costs of participation. If we assume all expenses including travel and accommodation, the amount received says that the cost of 1000 quality contacts with potential clients and partners are here for you is about 2000 rubles. 'Exhibition of Achievements of the advertising economy 2008' will be held September 23-25 in St. Petersburg.
This event has the all-Russian scale. Upcoming exhibition – the ninth in a row. At this exhibition every year come not only the leading advertising and production companies from across the country. This is a meeting place for most high cost of our advertisers.
Increased attention to ecology and a desire to comply with all regulations have increased demand for paper bags. Production of paper bags made from various cellulose materials. The main types of exploitation paper bags: packaging of products in fashion boutiques, packaging corporate gifts. Depending on the estimated size of the packed products are choosing the future size of the package. Also, depending on the goals packet pick up and use the material for manufacturing. Most of the paper bags produce custom-made, which causes a variety of options. Efalin intended for the manufacture of festive gift packages.
Kraft bags are used in the promotions department stores and fashion branded clothing. Is minimal. Polylen use in the manufacture of bags for packing heavy items, since the material has functional properties: reliability and water resistance. After selecting the paper must choose the type of handles. Also a wide selection of: blanking, twisted, plastic, rope. After choosing the materials, preparation sketches will go directly to the production package, which consists of two main steps: printing on packaging and assembly. Printing on bags in various ways – offset, silk screen printing (screen printing). Interesting solutions design package is a lamination, hot foil stamping. Packaging is carried out mainly by hand. Ready branded paper bag is an effective tool of advertising companies which have a long impact on the audience.