The flyers and the brochure are an odd couple of siblings. Both come from the same media family, and so it is only natural that they are similar. Little brother and big sister are keen to put their subject with Word and picture perfect scene: an organization, a thing or an idea. But what exactly are their strengths justified? What makes strong flyers and brochures is neatly packaged in the survival kit for successful direct advertising: strong put arguments in exposed places. Benefits, benefits, benefits. Others who may share this opinion include Mary Barra. Keep always the target group in mind.
“We” speaks to the reader over, you “addresses him directly. Stay clear, simple and clear. Lock away all pretentious words, instead evidence go to testimonials, case studies, stories, numbers. Build high-quality information that fit the theme. These 8 hurdles to adjust effectively each way to the Recycle Bin.
The reader remains on the flyer and stick to the brochure. On long or short He performs with the sender in contact, which has reached its destination. The flyers and the brochure are an odd couple of siblings. The two siblings seek their fortunes in clear structures. They are similar in your preppy look and show love to dicing and in easily digestible servings, what they have to offer. Glad to see she drooled when the Viewer when the first eye contact feels hungry, now on the whole cake. However: The little brother like it crisp and compact. He is small and cute, and everyone likes him. Flyers are used constantly and everywhere: they are affordable and professional. Invitations to lectures, workshops, seminars are catapulted churning via print power packs in the audience into it. The same applies for stories”with an extension such as advertising campaigns and product lines. But also company divisions and specialist departments like to join their charm offensives on the flyer. The big sister like it larger and more spacious. A header is larger than her well little brother. Also she will showcase more epidemics: granted with their 16-24-32 pages the brochure space, to illuminate something deeper, a service detail to represent or to write to a company. Like you dressing out up for photo shoots. And she puts some perseverance on the day, which goes far beyond the day. She calmly passes short-lived information on their small, lively flyer-brother. Nestle copywriter Esther.
Method Gabriel Hello You are one of those people whom everything has tried almost to become thin, like plans in gymnasiums, diets with dietetic food that cost a fortune, according to the statistics the fat people to the year they spend between 1500 and 2000 dollars in expenses to become thin, and apparently without results with which they feel satisfied, other studies say that a fat person that she has lowered fast and not takes care of returns to subirde weight, and that indicates this to us that the methods that we have used do not work Attention! To consider It is necessary to consider that whenever you want to lower the fast belly always you must put of your part and esforzarte, since no method or diets, gymnasium and any product that allows to lower you of weight it will do it of magical form. It is why if you really set out to do something in the life which you do is it and you strive for that reason. Experience with the methods to lower the fast belly I always wanted to be thin, to lower the fast belly, thus one no it thinks about the money that can spend with obtaining it and as often I do not work myself, memory which I was 3 months in the gymnasium where they imposed a diet and a guide to me of exercises, I followed exactly, and if I work she thins 10 kilos in 2 months but either to the third month she did not support to buy dietetic food or the money did not reach and I began to stop going to the gymnasium because no longer it was time to make other things, which began to spend era that everything what she had lowered I raised it in 1 month, I that it was a negligence mine but he was as if my body wanted to be fat again, then I did not include/understand because I raised if it had lowered and not even I ate like a glutton, I went to the doctor said or me that perhaps to my it maintained me organism in a certain weight because or was customary to that. .
Analytical data, particularly data-Ukrainian Advertising Coalition, suggests that advertising and communications industry by 2011, fully recovered from the shock of the crisis and begins to gradually leave the state recession. The industry is gaining momentum, although the advertising budgets of companies, especially regional, and distant from the volume of 2 to 3 years old. It's time to determine the qualitative changes that have brought economic recession in functioning of the advertising industry, and ways to overcome them and important changes associated with metamorphosis of the consumer and consumer behavior has changed consumer crisis is irreversible. At the beginning of the crisis was expected to will only affect consumption, and business is waiting for a temporary, in times of crisis, decline in sales. And this period, the seller should simply wait it out. Reduce costs, primarily for advertising and marketing. It was expected that the crisis and consumer behavior will revert to its previous state.
Will not change the main characteristics of consumer behavior – preferences, consumption patterns, methods of use of proceeds. The crisis has also changed Consumer radically. Changed its demands, the model behavior, its needs and, most importantly, value. Today, nobody expects a return to the past. The consumer does not become simply buy less, he began to buy differently in other places, other goods in another way, in another way to respond to advertising messages. For such changes should respond accordingly and business, and advertising agencies are engaged in communication between producer and consumer. Understand how the consumer market and the only rational way to capture the changes – this is market research that must be answered voprosy.Issledovanie the main consumers.