Solicito helps. Work in a company that has been involved in a financial crisis. and gain more knowledge.. As a result of this crisis its image has been seen seriously damaged, as much in the mind of its internal public like of the public opinion. It is for that reason that I resort to you to see if pages could facilitate me Web or bibliographical references and articles where the subject is plans of communication in the days of crisis. Aid! Frequently we were with this request of aid in the publicity agencies, in the virtual forums, magazines, newspapers, and, frequently, there are no immediate visible alternatives.
During several years back I have evolved like spokesman, publicist, journalist, public relacionador, director of communications or manager of trade of several multinational companies. Also, on the other hand, I have been executive of accounts of prestigious international advertising agencies and, now, I am consulting independent. In all these rolls it has been called on to me to face situations of scandals and attacks through reporters in the mass media (radio, presses, television or Internet) mark, company or client that look for their loss of prestige or to influence in the public opinion with aims to compete in disloyal form or by conflicts of commercial interests in the majority of the cases. How to preserve the image of my institution or client and his marks at these difficult moments? This is the great question that we become the professionals of the communication when our company – of sudden movement it is in the sight of mass media and its name appears in great holders with negative adjectives. We leave to respond? But What we will respond? He will be contrapoducente to answer these attacks? Will be better to have left we been silent and to leave the news they circulate them and to hope that she lowers the negative noise? We take care of the journalists who look for our version of the facts? And if this rather makes worse the things? It goes urgent moments! is incredible but Silence also communicates! To remain been silent is not better solution, but is necessary to plan careful and strategically the key messages of contingency to disclose to obtain a suitable positioning that it changes, at least, or balance the discursivo context of the public debate through mass media. It is an error to think that with advertising campaign we will obtain a conventional it, this is only one tool among others that they could be used, following each situation. The handling of a situation crisis specifically and generally the management of the corporative image and the communication has undergone in the last ten or fifteen years an unusual development. In some countries still it is a unknown discipline but that will acquire height shortly. The globalisation and entrance in use of Free Trade Agreement with the consequent arrival of customary expert international companies of this subject and to a lifted corporative culture, will force to the professionals of the communication and the enterprise executives to become qualified, to plan, to control and to measure the image of institution, that is its assets of greater value.
With a glance to more long term, we noticed that the strong deceleration in the growth of its different components reflects the fall of the demand of weights. The economy that demanded weights to realise transactions is becoming slowly an economy that does not want to see the currency emitted by the BCRA but rather looks for refuge in alternative values. However, before a fall of the demand of the local currency, the theory would indicate that if the interest rates are increased it could stimulate the possession of weights, as long as their yields surpass the awaited devaluation. For which today the interest rates do not give the jumps to which they had to us customary in last in excess ones against the dollar? The increasing stock of money hoarded by the banks allows to respond them to the retirements, although that situation could not be maintained to medium term. Jr. may also support this cause. The pressure is so strong that the Power station takes sold USD 2.677 million in the market spot, although the reserves still do not show a fall by the compensation that give the other accounts of the monetary organization.
So it is the force of the demand of dollars that the BCRA is breaking an ominous record: with the sale of day 3 of March, they added the 29 days of sales consecutive. In order to try to relax this tense market, the efforts of the BCRA also are reflected in swap USD financier 10,000 million with the Central bank of China. It is to hope that this situation is deepened, in case of maintaining the uncertainty as far as the local economic policy. SOURCE: abeceb.com Original author and source of the article..
– Operations of reproduction of answers. These operations can be carried out through: a) The abierta practice, versus the concealed practice. b) The directed practice, versus the unexpected practice. 3. – Operations of moldeamiento and fortification. These operations have their theoretical sustenance in the feedback or feedback, as we know is a form to help to a person or group to consider the possibility of change in its conduct.
This communication that offers to the person or group to him, near the moment in which it is perceived and reacted more to its conduct, could be used by 1 person or group in sense to create to him greater brings back to consciousness of how it affects a the other person who surrounds to him, and to stimulate positive changes in its conduct, feelings attitudes and perceptions. Offering information to another person or group, on as its conduct is perceived, not only aid to the other person or group, but also offers the opportunity of which the other person or group indicates correct how or erroneously the sent message is being perceived. 4. – Operations of cognitive reconstruction. The majority of the authors agrees in which the success of any procedure of training, is sustained partly, in the information, that it receives the subject before initiating this training. One is due to give information on the importance of the assertive conduct, how it is learned and how the assertive conduct stays, etc. This information will have its effect on the motivation of the person to participate in the training.
5. – Operations of transference of answers. One is due to cause situations in which the training subject can transfer acquired learnings, to situations of the daily life, so that consequences of the daily life take place, so that it takes place consequences that they reinforce and they help the maintenance of the assertive conduct.