Solicito helps. Work in a company that has been involved in a financial crisis. and gain more knowledge.. As a result of this crisis its image has been seen seriously damaged, as much in the mind of its internal public like of the public opinion. It is for that reason that I resort to you to see if pages could facilitate me Web or bibliographical references and articles where the subject is plans of communication in the days of crisis. Aid! Frequently we were with this request of aid in the publicity agencies, in the virtual forums, magazines, newspapers, and, frequently, there are no immediate visible alternatives.
During several years back I have evolved like spokesman, publicist, journalist, public relacionador, director of communications or manager of trade of several multinational companies. Also, on the other hand, I have been executive of accounts of prestigious international advertising agencies and, now, I am consulting independent. In all these rolls it has been called on to me to face situations of scandals and attacks through reporters in the mass media (radio, presses, television or Internet) mark, company or client that look for their loss of prestige or to influence in the public opinion with aims to compete in disloyal form or by conflicts of commercial interests in the majority of the cases. How to preserve the image of my institution or client and his marks at these difficult moments? This is the great question that we become the professionals of the communication when our company – of sudden movement it is in the sight of mass media and its name appears in great holders with negative adjectives. We leave to respond? But What we will respond? He will be contrapoducente to answer these attacks? Will be better to have left we been silent and to leave the news they circulate them and to hope that she lowers the negative noise? We take care of the journalists who look for our version of the facts? And if this rather makes worse the things? It goes urgent moments! is incredible but Silence also communicates! To remain been silent is not better solution, but is necessary to plan careful and strategically the key messages of contingency to disclose to obtain a suitable positioning that it changes, at least, or balance the discursivo context of the public debate through mass media. It is an error to think that with advertising campaign we will obtain a conventional it, this is only one tool among others that they could be used, following each situation. The handling of a situation crisis specifically and generally the management of the corporative image and the communication has undergone in the last ten or fifteen years an unusual development. In some countries still it is a unknown discipline but that will acquire height shortly. The globalisation and entrance in use of Free Trade Agreement with the consequent arrival of customary expert international companies of this subject and to a lifted corporative culture, will force to the professionals of the communication and the enterprise executives to become qualified, to plan, to control and to measure the image of institution, that is its assets of greater value.