In this theory the main criterion for the equilibrium of the market and the equivalent exchange (the price objective, the objective value of exchanging quantities of goods) is subjective satisfaction with the relative exchange of the bulk of its participants. That is a recognition of the bulk of the participants sharing the fact that these prices and profits are the result of equivalent exchange. Many researchers are trying to construct a theory of commodity, based on a completely objective parameters of the equivalence of exchanging goods. Moreover, not even trying this equivalence is represented as an objective basis subjective satisfaction with the exchange of its members, as if the goods exchanged between themselves, without the subjects of exchange. In fact, even if the goods and would have an objective equivalence, then it should have been reflected in the minds of the participants sharing, creating in him the subjective satisfaction of the exchange, without which there is no exchange process. Extremely simplified producer has the lone entrepreneur who has no compensation fund work, no profit, there's only revenues and costs of production and sale of goods. The value of remaining net cost of revenue, according to the theory, is the producer price of labor. That amount, thus determined by the price of labor across a succession of producers of goods, makes the price of production and sale of the commodity. Objective price of a commodity, or an equivalent exchange market is formed by perfect competition subjective understanding of participants in the exchange of equal value of exchanging goods.