In my opinion, one of the aspects in which Spain emphasizes is in the creative facet. We have multitude of professions in which we can be considered in the world-wide elite, and in which it would perhaps be possible to be gotten to consolidate marks to Spain, something that uses France and its president Sarkozy magnificently, if so like elegance symbol, distinction This way, in the field of the architecture, to well-known Rafael Moneo and Santiago Calatrava, is united other many names of international fame, like Antonio Lamela, Carlos Ferrater, Patxi Mangado, Bofill, et cetera. Another scope in that we emphasized is in advertising, in that he is habitual that companies or creative Spaniards secure international prizes, to creative classic like Lluis Bassat, that later were associated with the world-wide giant Ogilvy, are united examples like the one of Mrs Rushmore, Tempo BBDO, et cetera. Periodically also we know like small Spanish companies of software, without having means of the giants of the sector, abren hollow in diverse niches. Thus, we remembered the great success that supposed the launching of videojuego Commandos, of Pyro Studios, or the wonderful modeled software of of fluids elaborated by the company Next Limit Technologies, that digitally created the lava of the Gentleman of the Ring, or the water of Hoists Age, for example This last example of the creativity made in Spain serves to us in addition to show that, besides counting on thinking heads, can be a good idea facing the future harnessing certain sectors that mean a greater added value, but that requires an investment in equipment and formation, and there it is where the Governments can act of clear way.