The indifference for the lost chances, the slowness and the lack of I dialogue between society and public administrators weaken the image of the government, the discredit strengthens the speech who keep the apathy and ratify the message of the media more conservative, whom the corruption in explicit way prints in the same way and not guideline the promising experiences of the public administration. In diverse news articles the periodicals only inform the negative aspect of the taxation, the government are portraied as villainous that it at every moment usurps the familiar income of the Brazilian. I agree that we pay many taxes and that we constantly need reforms taxes not to punish poor, but the logic of the necessary journalistic speech to be modified, of the accusatory and small tone for an educative vision that standes out also the purpose of the taxes, taxes and contributions, that must return the society in the form from public services of quality. in this dynamic context of you strike, contradictions and responsibilities that the advance of the technology of the information appears as protagonist for the exercise of the citizenship, the expansion of the Internet makes possible the more effective social control, although the limitations of access the net. The public administration fits to follow the recommendations of complementary law 131/09, disponibilizando in real time and in transparent way the referring information to the public finances. The advertising of the administrative acts fortifies the public administration, therefore it legitimizes to the action politics, it establishes a commitment of the rendering of accounts and consolidates an information channel that keeps a positive image of the government before the formadores of opinion, justifying the importance of the vote and the social control. Matheus Da Silva Ribeiro, student of Management of Public Politics? EACH/USP. Article motivated for disciplines of Financial Right, given for the professor Doctor Marcelo Arno Nerling.